Wednesday 28th May was a dreary wet one but the moment you step foot into the immaculate and pristine boutique on Brompton Road in Knightsbridge you forget! The presentation was being held on the first floor - the space was beautifully set up with white chairs and a large screen at the end.
Most of the woman who had come for the talk had brought their little ones... I had not for basic fact that T is a three year old boy who currently doesn't "do" sitting - at all! Once everyone was seated, Saira began her presentation.
A little background about Saira:
Saira was a runner-up in the very first series of The Apprentice in 2005. She has since become a regular face on British television presenting several documentaries for the BBC as well as many other shows. After The Apprentice she set up her own business Miamoo creating a range natural skin care products for babies and children (and adults!)
Saira was completely in her element as she explained her thoughts and research to eager mums wanting to know more about what products should and shouldn't be used on their babies delicate skin. As a dry skin sufferer myself, it was a real education for me as my experience of going to various GP's and dermatologists has resulted in years of damage to my skin through repeated usage of steroid ointments and creams.
The main points we learnt:
- There are many causes of dry skin, such as - the weather, water, hormones and genetics. For babies and children this can erupt in the form of cradle cap, nappy rash teething rash and eczema to name a few.
- The high street solutions should be BANNED! I as many other thousands of mums, have bought skin care products for our babies from the high street shops. I believed that the products I was buying were "gentle", "calming" and "natural" however as Saira demonstrated in her slides, these products were merely masked by misleading marketing and packaging and they contained ingredients that in actuality were aggravating and damaging baby's skin! Believe me i'm furious with myself for not knowing better but how could we when the packaging is so deceiving?!
- ALWAYS read the label! Ingredients to look out for (in other words don't buy it if it has them):
*Methylisothiazolinone (MI) Preservative
*Sodium Lauryl Sulphate
*PEGS (Polyethylene Glycol)
Saira herself is living proof that natural products such as her own brand Miamoo do have amazing results if used regularly and routinely! As a dry skin sufferer herself, her skin is now glowing with a beautiful shine - you would never know she has any dry skin issues! For me it is really inspiring and it seems so simple!
With the three basic steps of WASH, MOISTURISE and OILS every day there is very little excuse for dry skin when using the right products.
We got the chance to try, feel and smell her range of products and I applied them directly to my problems skin areas and I can say that there was absolutely no irritation and it felt very soothing and soft. I was convinced very quickly and I will be ordering the range of products from myself and little T - as Saira said that even if babies don't have dry skin now they very well might in the future if they don't have a regular skin care routine.
Thank you Saira and the whole Jacadi team for putting together this lovely morning, it was the first Jacadi Parenting Club event and I look forward to many more in the future.
If you want to know more about Miamoo click here
To be up to date on more Jacadi Parenting Club events click here
Love Tiana and Little T (Jacadi Star of the Month)